Karen Lawley's Blog
Putting your home on the market is not for the faint-hearted! As many people discover along the way, the road to selling a home can be rather bumpy -- especially if you attempt to sell it on your own.
Fortunately, there are several things you can do, right away, to make the journey shorter, smoother, and more rewarding. Here are three strategies that will greatly increase your chances of success.
Find a seasoned real estate agent. An experienced real estate agent will not only help you navigate state and federal regulations, negotiate with buyers, and get a handle on paperwork, but they'll also schedule showings of your home and provide continuous marketing help.
Enhance your curb appeal: When it comes to finding prospective buyers and setting up appointments, your real estate agent will do the lion's share of the work. However, it's mostly up to you to make sure your house looks its best and that the appearance of your property catches the eye of house hunters.
Once your home is listed online and a "for sale" sign is planted in your front yard, potential buyers are going to immediately take notice of how your house looks from the outside. Sometimes people browse listed houses from their cars, so it can really pay to make a great first impression from the street.
Some of the things that matter the most are a meticulous-looking yard, a clutter-free property, and a house that looks like it's well maintained. Adding a fresh coat of paint, displaying some colorful potted flowers, and taking care of unsightly weeds and overgrown bushes are a few things you can do to make your property look a lot more inviting.
Stage your home's interior: Once you've cleared the first big hurdle (curb appeal), your next priority -- or perhaps a simultaneous priority -- is to make the interior of your home look inviting and appealing. As is the case with boosting curb appeal, your real estate agent can provide you with cost-effective advice on how to get the most mileage from your efforts.
Some of the tried-and-proven methods of staging a home include reducing clutter, arranging living room furniture in "conversational groups" to depict a cozy, intimate environment, and letting plenty of natural light stream in to make your home appear as cheerful and bright as possible.
Fresh coats of neutral-colored paint should be applied to walls and ceilings on an as-needed basis, and all floors, tables, and counter tops should be kept immaculate. Home staging consultants often recommend removing (or toning down) certain decorating themes -- such as sports, religion, or even too many family photographs -- which may alienate some potential buyers.
The overall objective is to make it easy for house hunters to imagine themselves owning and living in your home. If there's anything about the appearance, decor, or smell of your home that makes people feel in any way uncomfortable, that could make it more difficult to find a committed buyer -- which, of course, is your ultimate goal!